created by Roger Halaby   •   November 1st, 2021

Consumers, especially the young generation have taught social media platforms on what they want to consume and how they want to consume it. No doubt that the behavior of social media is changing by the day, and what youtube started as a 6 secs bumper ad to consumers in 2016 has transformed to become a consumer trend in return as snackable form of content to engage among different audience layers on platforms that started with tiktok, followed by instagram reels, and recently by youtube shorts.

Simply put, short video content provides an easy way to consume and process information and provides higher retention rates. The shorter, the better as people can quickly swipe to the next content or piece of information in the same format.

From a user perspective, short video content is a medium to explore new horizons individually or in groups, as it creates hypnotic connection, entertainment, and an effective tool for high engagement. As for brands, there are current gigantic efforts to enter the zone while promoting services through this trend as a way to reach this specific layer of millennials. Not an easy task through, however, brands today have the opportunity to take part in today’s changing trend if they want to catch to train.

The future of video content will come in the form of snackable bites. The more you snack, the more you want!